Social Media become the Main Reference Source for Consumers

Social media like Facebook, Twitter, and blogs have now become the main reference source for consumers to choose products that will be purchased. Social media have an increasingly powerful influence to make choices for shopping, and social media become a credible reference after recommendations from friends and family.

On average three out of four people who had visited Internet access services such as social networking, microblogging, and blogs and other services. They spend time in social media services an average of six hours a month. The three most popular websites most visited is Facebook, Wikipedia, and YouTube.

Recommendations from the online media have the most impact on people's decision to buy electronic products, cosmetics, cars, and meals. Social media is in sight and must be taken seriously by the wider business community.